Sales Pipeline Management

The more organized your sales department is and the more information you can gather regarding the sales process, the better equipped your organization will be to improve not only the amount of sales you generate but their quality and size. A standard practice among businesses seeking to take advantage of the latest in computer technology and software is to improve their sales pipeline management processes.

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A sales pipeline gives you a visual indicator of how much business your organization is trying to conduct over a specific period. Typically, you will imagine your sales pipeline in the form of a funnel, with the wide-open mouth the first stage of a reducing process that results in more sales.

Details of the Sales Pipeline

  • Lead generation through marketing, public relations, advertisements, social media and direct mail.
  • Trade shows, seminars, webinars and other events also bring in leads, as do outbound and inbound calls.
  • Qualify leads through follow-ups, opt-in emails, in-person meetings and conference calls.
  • Close the sale.
  • Celebrate and start qualifying new leads.